Fancy Some Asian Inspired Potato Chips?

Try Ours!


One day, we asked ourselves: "Why aren't potato chips available in more of our favourite local flavours?"

Thus began the journey of F.EAST, a line of potato chips inspired by Asia's diverse cultures and mouth-watering cuisines.

P.S. We really just want to make chips in flavours we love to eat.


All Time Favourite

Iconic Dish

Why These Two?

We decided to start with the most beloved dishes in Singapore since F.EAST is based here. But we are greedy people with an insatiable appetite! We want to eat our way through Asia and bring you a wider selection of Asia's favourite flavours - in the form of potato chips!